(3) Innovation product have a signifi cant positive eff ect of marketing performance, indicate by the innovation product coeffi cient (X2) which is positive, namely 2343, and the p-value less than the significance level (0.022 < 0.005). (2) Learning orientation have a signifi cant positive eff ect of marketing performance, indicate by the learning orientation coeffi cient (X2) which is positive, namely 2.249, and the p-value less than the signifi cance level (0.027 < 0.005). The result of study are as follows: (1) Market orientation have a signifi cant positive eff ect of marketing performace indicate by the market orientation coeffi cient (X1) which is positive, namely 6.785, and the p-value less than the signifi cance level (0.000 < 0.005). The data analysis tool used is classic asumption method with multiple linear regression analysis, coeffi cient of determination, F test and t test. ![]() ![]() The sample used was 84 small industry of pisang sale in Aceh Timur Distric – Aceh. This study use a descriptive quantitative approach, and collected data through questionnaire. The purpose of this study is to examine and analyze the eff ect of market orientation, learning orientation and product innovation of marketing performance.
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